Wicked defies gravity.. Scratch that, defies records.


Wicked the musical at the Apollo Victoria Theatre, a prequel to the Wizard of Oz, has hit the record books, taking £1,002,885 at the box office in a week, the highest takings for a single week in London theatre history.

Scott Matthewman, of the Stage, said: “It looks as if a big family outing to a big West End show is not necessarily counted as discretionary spending, in the way that regular cinemagoers might cut back. The shows which generate repeat visits, and target a family audience – like The Lion King – are doing particularly well. The Lion King, with the might of Disney behind it, is also putting a lot into education outreach work, so if school children are going to pester to be taken to one London show, that’s going to be the one.”