Record theatre ticket sales for the tenth year running, proving London theatre tickets are indeed the hot ticket.
With the economy showing minimal slow growth, West End theatres continue to buck the trend with reported record tickets sales for London shows in 2013.
With theatre ticket sales booming, attendances were 4% up on the previous year largely thanks to the success of new musicals such as The Book of Mormon and Charlie and the Chocolate Factory, as well as the enduring popularity of musicals such Matilda, Les Miserables, We Will Rock You, The Lion King and Wicked. Click here to see what’s on currently in London theatre and book your tickets for all shows.
Despite fewer performances than the previous year, almost 600,000 more people attended the theatre in London in 2013 with audiences reaching a record 14.5 million.
Gross ticket sales rose to £585 million up 11% from 2012.
Musicals and plays both enjoyed a 3% rise in attendances while other performance arts – including opera and dance – rose by an amazing 12%.
Many sold-out West End plays contributed to the rise in audiences through 2013 the Michael Grandage season had a huge impact with a series of plays that featured starring roles for some of theatres biggest draws including Dame Judi Dench, Jude Law, Daniel Radcliffe, Sheridan Smith and David Walliams. The Audience starring Helen Mirren as the Queen, proved hugely popular and The Almeida’s acclaimed productions of Ghosts and Chimerica both had successful West End runs.
Society of London Theatre (SOLT) president, Mark Rubinstein declared: “I am delighted that we can announce a record year for London theatre attendances as well as a tenth year running of year-on-year growth in ticket income.”
Rubinstein added: “These figures pay testament to the quality, vibrancy and enduring popularity of the London stage, which, despite a difficult economic climate, continues to pull in the crowds thanks to the world-class entertainment on offer and inclusive pricing structures. With the combined box office advance sales also reaching new heights in December, we are looking forward to another year of success stories for our theatres in 2014.”
With the opening of new shows such as Miss Saigon, Shakespeare in Love and Dirty Rotten Scoundrels and strong advanced ticket sales for existing shows expectations are high for another bumper year in the West End of London in 2014.