About Us

About Us

Shows In London: The easiest and cheapest way to book your theatre tickets for any show in London

Shows In London was founded by Andrew Peterson, who started in the ticketing sector in 1975 and went on to found West End Theatre Bookings, one of London’s leading ticket agencies in 1987. In 2010 Andrew retired, but has now returned to the industry with this easy-to-use and simple site. We hope you like it, but if you find anything problematic please e-mail us with any suggestions on contact@londontheatredirect.com.

The Shows in London team is a highly experienced and passionate group of theatre experts, who pull together to help make your booking experience as good as it can be. We specialise in getting you the best seats for all the top London shows, including those hard to get ‘sell-out’ shows and some fantastic bargain deals with half-price and discount tickets.

By booking through this site you will be provided with seat details, safe in the knowledge that you are dealing with an established UK-based ticket agency.

We are passionate about customer service so if you have any issues please let us know at contact@londontheatredirect.com

You can even book over the phone if you prefer, on our dedicated hotline: 0845 505 8500

  • All bookings are taken through a secure server
  • Shows In London is a member of STAR, the Society of Ticket Agents & Retailers Shows In London

Meet the Team

Nams joined West End Theatre Bookings in 2003 as a sales executive where her enthusiasm and love for the theatre flourished. From a front line sales position Nams moved in to on-line marketing and became On-line Marketing Manager at West End Theatre Bookings before moving to Encore as Campaign Manager. Nams joined ShowsinLondon as Marketing Director and was appointed Managing Director in October 2013.

Matthew started at Shows in London in early 2015 as Business Development Director; joining from his previous position in Choice Hotels’ European marketing team. In 2013 he was recognised as one of the travel industry’s 30 under 30 in TTG Media’s “Tomorrow’s Travel Leaders” initiative which was backed by TUI Travel and the Institute of Travel and Tourism. In addition, Matthew is also an Ambassador for water aid charity Just a Drop. In his role at Shows in London he is responsible for strengthening the value proposition for existing affiliates whilst actively pursuing new distribution partnerships.

Susana worked for ATG, the country’s leading venue owner prior to joining West End Theatre Bookings in 2006. More recently Susana was Inventory Co-ordinator at Encore tickets. We are pleased to have Susana on board at Shows in London for her remarkable calm efficiency and her unparalleled enthusiasm for theatre. Famously, Susana’s all-time favourite show is Wicked.

Andrew founded West End Theatre Bookings in 1987, and grew West End Theatre Bookings into London’s leading online ticket agency. Andrew retired as Managing Director, stepping down in December 2010. Andrew is now a senior partner in Shows In London. As well as a love for theatre, Andrew’s true passion is delivering customer satisfaction and getting as many people as possible to enjoy the wonderful world of West End Theatre.

Ivan is an industry leading Internet technologist and marketer. Ivan was founder of Virgin.net in 1995 which was the first consumer ISP in the UK and now part of Virgin Media. In 1998 Ivan founded and grew Citria – a pan-European eBusiness consulting firm which grew to 200 people. Ivan founded Double Eye in 2001 and continues to act as Managing Director of the business. Ivan built the O2 and Visit London websites as well as designing and building West End Theatre Bookings’ uktikckets.co.uk & Westendtheatrebreaks.com websites.

Daksha is a certified accountant and also a chartered company secretary and administrator. Before joining West End Theatre Bookings Daksha worked extensively in the travel trade sector. Daksha was Head of Finance at West End Theatre Bookings for eight years before joining Shows In London as our Finance Director.

Greg is a leading web designer with over 12 years development experience working in PHP, Zend Framework and Drupal. Greg and his team have the technical expertise to work with many other technologies and platforms and with many years experience in mobile has provided the development resource for a number of theatre ticket websites, selling theatre ticket and hotel packages for business to consumer and business to business markets.

John G & John W – The Johns have been in the ticket reservation business for over thirty years serving both the travel trade and theatre booking industry. They have developed unique solutions to booking reservation systems and continue to forge a way ahead at the leading edge of new technologies.

Sandra was a senior executive at travel company Hogg Robinson before joining West End Theatre Bookings in 2002. Sandra was formerly Operations Director at West End Theatre Bookings then more recently head of trade & retail sales at Encore Tickets. Sandra has a wealth of industry experience and highly regarded reputation within Theatreland.