Let’s hear it for Girl Power, as there’s a new show in London. Viva Forever! is coming soon to London’s Piccadilly Theatre.
Viva Forever!, the world-premiere musical inspired by the songs of the Spice Girls, is produced by Mamma Mia! hit-maker Judy Craymer. It has an original story written by the legendary Jennifer Saunders and features the greatest hits of the 1990s mega-band. Trust us, you Wannabe there!
The story has been written by the award-winning writer and comedienne Jennifer Saunders, writer and star of Absolutely Fabulous and French & Saunders. The show in London is produced by Judy Craymer producer of the worldwide smash-hit London musical Mamma Mia!
Viva Forever! promises to be a wonderfully joyous contemporary musical about the value of friendship in the face of fame and fortune featuring the fantastic hit songs from the Spice Girls.
As one girl (named Viva) follows her dreams, Viva Forever! charts her journey into the world of overnight celebrity via a TV talent contest and its impact on her mother, and the friends she thought she’d have forever. From London to Spain and back again, as the world judges you, it’s all about who you really are and who you want to be, whatever the cost.
Viva Forever! is inspired by the songs of the Spice Girls, and includes many of their greatest hits, such as “Wannabe”, “Mama”, “Spice Up Your Life”, “2 Become 1”, “Say You’ll Be There”, “Stop”, “Who Do You Think You Are” and the title song “Viva Forever”.
Spice up your life with this exhilarating and irresistibly funny tale of love, loyalty and romance. An original story of our times, Viva Forever! hits all the high-notes for a fabulous feel-good night out at a show in London.
As a testament to its anticipated popularity, even Andrew Lloyd-Webber, the world-famous producer, has backed the Spice Girls musical Viva Forever!, giving the Spice Girls' musical ambition his seal of approval even before opening night.
The musicals guru said writer Jennifer Saunders had given him the inside track on their Viva Forever! stage show and he reckons it’s a winner.
Andrew Lloyd-Webber said: ‘I’ve known Jennifer for years. She’s shown me parts of it and it looks terrific. It’s really difficult to get the right formula in translating pop hits into the right stage show. There were several attempts to make Abba the musical before Judy Craymer finally nailed it with Mamma Mia!’
He said the London show had been given extra ammunition for success after hailing Mel C’s musical credentials.
So much so, the 64-year-old Cats composer has hired Sporty, Mel C as a judge for the new ITV show Superstar, which is helping Lloyd-Webber find a new star for his Jesus Christ Superstar arena tour. ‘She was great in Blood Brothers,’ he said.
Mel C will be joined on the TV panel by Jason Donovan and Dawn French.
Mel C has warned the hopefuls of randy Dawn. She said: ‘I wonder if she’s going to snog all the Jesuses?! It’s going to be fun to see her in action.’
Spice Girls Mel B, Mel C, Geri Halliwell, Emma Bunton and Victoria Beckham reunited to launch Viva Forever! at the Renaissance Hotel in London’s King Cross, where they filmed their very first video shoot.
This new London show, Viva Forever! promises to be a spicy cocktail of the greatest hits of the spice girls and is bound to get the audience off their feet!
Make sure you book tickets early to avoid disappointment as this promises to be the hit for 2012 going in to 2013.
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